Benefits of Sponsorship

E. J. Thomas Performing Arts Hall, the Akron Civic Theatre and Lock 3 Live! seek corporate sponsors to support their 2005-2006 season.

Each year, more than 700,000 people attend events at the two facilities. Sponsorship provides extensive marketing and promotion opportunities, significant media and community exposure, a direct connection to the area’s most treasured cultural assets, and access to well-educated audiences with high average household incomes.

Marketing and Promotion Opportunities

E. J. Thomas Performing Arts Hall, Lock 3 Live! and Akron Civic Theatre audiences are loyal and are accustomed to quality programming. On-site signage, program book advertising and, if appropriate, product sampling provide effective ways to access new customers and cross-sell existing clients. In addition to single event marketing, the three facilities invest significant marketing resources in a region-wide community visibility campaign during a four-month promotional time frame.

Community Visibility

E. J. Thomas Performing Arts Hall, Lock 3 Live! and the Akron Civic Theatre’s marketing campaign includes significant schedules on region-wide TV and radio stations, as well as a weekly print presence in the Akron Beacon Journal, West Side Leader and area weekly papers. Community-wide distribution of direct mail pieces reaches more than 300,000 people each year. Season sponsor benefits include additional exposure with exclusive logo placement on advertising and promotional activity, including the theaters’ web sites, with combined hits of 387,000 each year.

Corporate Image

Sponsorship provides a connection and identification with two of the region’s most prestigious arts organizations. This connection links a sponsor with our mission of providing the world’s best performing arts to the entire region. Sponsorship also highlights your organization’s commitment to serving the northeast Ohio community.

Media Coverage

The events held at all three venues are the recipients of substantial media coverage in the form of reviews, pre-views, and feature stories. Local media frequently interviews Guest artists, and many events are featured in print, including the cover of the Thursday Beacon Journal Enjoy! section.

Hospitality Events

Sponsorship includes access to outstanding facilities for post-show VIP receptions. Available spaces include E. J. ’s dramatic lobbies, the Civic Theatre’s new donor recognition lobby located on the mezzanine level, and a wonderful outdoor patio overlooking Lock 3 park.